An Open Letter to the RV Industry: Take This Opportunity to Build Trust
Dear RV Industry,
Summer RV season has arrived, and we’re glad to see your industry has proven to be pandemic-proof. We’ve read the headlines. From the Wall Street Journal to the local main street courier, Americans are taking a chance on RV travel this summer.
As a seasoned, full-time RVer, this makes me worry.
Americans see outdoor recreation as the safest way to travel. And, with this, I agree!
RVs, especially entry-level travel trailers, are booming in sales.
It worries me because these newly purchased RVs (by families longing to connect with each other and with nature) will most likely have the same warranty issues as their predecessors.
I get it. It’s good for the bottom line to pump out these units quickly and efficiently. Using cost-effective materials keeps the consumer price down.
But, at some point, earning consumer confidence must be a factor. Generations of RV owners have lost trust in the quality of RVs and have become disenchanted with the warranty process.
RV manufacturers, are you content with losing the trust of the next generation of RV owners who choose this lifestyle in response to the current pandemic?
In these uncertain times, as people see RVing as a safe vacation option, will you be content to let them down with hastily manufactured units?
Here’s hoping that you understand the gravity of this newfound RV demand and raise the bar of gaining consumer trust after an RV is purchased.
Concerned RV Vacation Advocate,
Drivin’ & Vibin’
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