Folgers has been struggling to stay relevant with young audiences, but their marketing team has embraced the nostalgia of their past by embracing the cheap, delicious, and effective coffee.
Folgers has been around for 170 years, founded by James Folger in San Francisco during the gold rush. The company relocated to New Orleans in 1960 and wrote the famous jingle in 1984. After Hurricane Katrina in 2005, Folgers helped its employees find temporary housing and became the first major industry to reopen in the city. Today, Folgers sells more coffee in the US than any other company.
Folgers has stayed relevant since the 1850s by creating a catchy jingle and launching a new line of dark roasts to appeal to younger audiences.